Soft Labor is a newsletter about visual culture that focuses on trends as they emerge over the arc of time written by me, Sarah Hromack. I write in a personal, observational voice and through a highly-visual format — one that harkens back to the earliest aughts when I edited websites for a living. (After all, a newsletter is just a blog in new clothes.)

About me: I’m a digital strategist, cultural consultant, and writer based in Brooklyn, New York. I was the founding director of the Pratt Institute’s Digital Communications team (2019-2023) and the founding director of the Whitney Museum of American Art’s Digital Media department (2009-2015). I am lucky enough to teach what I do, having done so at New York University’s Steinhardt School (2013-2018) and the Rhode Island School of Design (2017-2018). I have written on the intersection of visual culture and the digital space for publications such as 'Frieze', 'Artforum', 'Art in America', 'Mousse', and 'Rhizome'. Back in the day, I was an arts contributor to SFist and worked as a digital editor of Curbed San Francisco and Art in America. My writing has been supported by a Creative Capital | Andy Warhol Foundation Arts Writers Grant. I live in Brooklyn, New York.

Read more about me:

Contact me: Sarah (dot) Hromack (at) Gmail (dot) com

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A "slow trend" report on digital and visual culture and design


Sarah Hromack

Sarah Hromack is a digital strategist and writer based in Brooklyn, New York.